TY - BOOK T1 - 50+ marketing :marketing, communicating and selling to the over 50s generations / DA - 2002. CY - New York : AU - Tréguer, Jean-Paul. CN - HF5415 CN - HF5415 PB - Palgrave, PP - New York : PY - 2002. N1 - Includes index. ID - 258405 KW - Marketing. KW - Middle aged consumers KW - Older consumers KW - Marketing KW - Middle aged consumers KW - Older consumers SN - 0333984129 TI - 50+ marketing :marketing, communicating and selling to the over 50s generations / ER -