TY  - BOOK
AU  - Ware, Leslie.
CN  - HF5827.8
CN  - HF5827.8
CY  - New York :
DA  - 2002.
ID  - 259966
KW  - Deceptive advertising.
KW  - Consumers.
KW  - Quality of products.
PB  - Norton,
PP  - New York :
PY  - 2002.
SN  - 039332172X (pbk.)
T1  - Selling it :the incredible shrinking package and other marvels of modern marketing /
TI  - Selling it :the incredible shrinking package and other marvels of modern marketing /
ER  -