TY - BOOK T1 - Selling the five rings :the International Olympic Committee and the rise of Olympic commercialism / DA - c2002. CY - Salt Lake City : AU - Barney, Robert Knight, AU - Wenn, Stephen R., AU - Martyn, Scott G., CN - GV721.5 CN - GV721.5 PB - The University of Utah Press, PP - Salt Lake City : PY - c2002. ID - 259968 KW - Olympics KW - Television and sports. SN - 0874807131 (alk. paper) TI - Selling the five rings :the International Olympic Committee and the rise of Olympic commercialism / ER -