The why of consumption : contemporary perspectives on consumer motives, goals, and desires / edited by S. Ratneshwar, David Glen Mick and Cynthia Huffman.

Introduction : the "why" of consumption / S. Ratneshwar, David Glen Mick, and Cynthia Huffman
Consumer goal structures and goal-determination processes : an integrative framework / Cynthia Huffman, S. Ratneshwar, and David Glen Mick
The role of emotions in goal-directed behavior / Richard P. Bagozzi ... [et al.]
Minimizing negative emotion as a decision goal : investigating emotional trade-off difficulty / Mary Francis Luce, James R. Bettman, and John W. Payne
The role of approach/avoidance asymmetries in motivated belief formation and change / Frank R. Kardes and Maria L. Cronley
The missing streetcar named desire / Russell W. Belk, Güliz Ger, and Søren Askegaard
Postmodern consumer goals made easy!!!! / Craig J. Thompson
Authenticating acts and authoritative performances : questing for self and community / Eric J. Arnould and Linda L. Price
Representations of women's identities and goals : the past fifty years in film and television / Elizabeth C. Hirschman and Barbara B. Stern
The urge to buy : a uses and gratifications perspective on compulsive buying / Ronald J. Faber
On selling brotherhood like soap : influencing everyday disposal decisions / Luk Warlop, Dirk Smeesters, and Piet Vanden Abeele
Timestyle and consuming time : why we do what we do with our time / June Cotte and S. Ratneshwar
Using narratives to discern self-identity related consumer goals and motivations / Jennifer Edson Escalas and James R. Bettman
The power of metaphor / Robin Coulter and Gerald Zaltman
Lattice analysis in the study of motivation / Steven Brownstein ... [et al.]
More than a rat, less than God, staying alive / Jerome B. Kernan
Four questions about consumer motivation research / Dennis W. Rook.