TY  - BOOK
T1  - Emotional decisions :tradeoff difficulty and coping in consumer choice /
DA  - c2001.
CY  - Chicago, IL :
AU  - Luce, Mary Frances,
AU  - Bettman, James R.
AU  - Payne, John W.
CN  - HF5415.32
CN  - HF5415.32
PB  - University of Chicago Press,
PP  - Chicago, IL :
PY  - c2001.
ID  - 261236
KW  - Consumer behavior.
KW  - Risk-taking (Psychology)
KW  - Consumers' preferences
SN  - 0226534332 (pbk.)
TI  - Emotional decisions :tradeoff difficulty and coping in consumer choice /
ER  -