The marketing power of emotion / John O'Shaughnessy, Nicholas Jackson O'Shaughnessy.
2003
HF5415.32 .O743 2003 (Mapit)
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Details
Title
The marketing power of emotion / John O'Shaughnessy, Nicholas Jackson O'Shaughnessy.
Author
O'Shaughnessy, John.
ISBN
0195150562 (alk. paper)
Publication Details
Oxford ; New York : Oxford University Press, c2003.
Language
English
Description
vi, 274 p.: ill. ; 24 cm.
Call Number
HF5415.32 .O743 2003
Dewey Decimal Classification
658.8/342
Bibliography, etc. Note
Includes bibliographical references (p. [247]-260) and index.
Added Author
O'Shaughnessy, Nicholas J., 1954-
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