@article{263865,
      author = {Sobel, Andrew,},
      url = {http://library.usi.edu/record/263865},
      title = {Making rain : the secrets of building lifelong client  loyalty /},
      publisher = {Wiley,},
      recid = {263865},
      pages = {xvii, 238 p. :},
      address = {Hoboken, N.J. :},
      year = {2003},
}