Using qualitative research in advertising: strategies, techniques, and applications /: Margaret A. Morrison ... [et al.].

Using qualitative research in advertising: strategies, techniques, and applications / Margaret A. Morrison ... [et al.].

Morrison, Margaret A.

2002

HF5814 .U78 2002 (Mapit)

Available at General Collection

Formats

Title

Using qualitative research in advertising: strategies, techniques, and applications / Margaret A. Morrison ... [et al.].

ISBN

0761923837 (pbk. : alk. paper)
0761925996

Publication Details

Thousand Oaks, Calif. : Sage, c2002.

Language

English

Description

xi, 139 p. : ill. ; 23 cm.

Call Number

HF5814 .U78 2002

Dewey Decimal Classification

659.1/07/2

Bibliography, etc. Note

Includes bibliographical references (p. 132-134) and index.

Added Author

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