Using qualitative research in advertising: strategies, techniques, and applications / Margaret A. Morrison [and others].
2002
HF5814 .U78 2002 (Mapit)
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Details
Title
Using qualitative research in advertising: strategies, techniques, and applications / Margaret A. Morrison [and others].
ISBN
0761923837 (pbk. : alk. paper)
0761925996
0761925996
Published
Thousand Oaks, Calif. : Sage, [2002]
Copyright
©2002
Language
English
Description
xi, 139 pages : illustrations ; 23 cm
Call Number
HF5814 .U78 2002
Dewey Decimal Classification
659.1/07/2
Bibliography, etc. Note
Includes bibliographical references (p. 132-134) and index.
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