@article{265132,
      author = {Levine, Michael,},
      url = {http://library.usi.edu/record/265132},
      title = {A branded world : adventures in public relations and the  creation of superbrands /},
      publisher = {J. Wiley,},
      recid = {265132},
      pages = {xi, 260 p. ;},
      address = {Hoboken, N.J. :},
      year = {2003},
}