TY - BOOK T1 - A branded world :adventures in public relations and the creation of superbrands / DA - c2003. CY - Hoboken, N.J. : AU - Levine, Michael, CN - HD69.B7 CN - HD69.B7 PB - J. Wiley, PP - Hoboken, N.J. : PY - c2003. ID - 265132 KW - Brand name products KW - Public relations SN - 0471263664 TI - A branded world :adventures in public relations and the creation of superbrands / LK - http://www.loc.gov/catdir/toc/wiley031/2002192262.html UR - http://www.loc.gov/catdir/toc/wiley031/2002192262.html ER -