A branded world : adventures in public relations and the creation of superbrands / Michael Levine.
2003
HD69.B7 L486 2003 (Mapit)
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Details
Title
A branded world : adventures in public relations and the creation of superbrands / Michael Levine.
Author
ISBN
0471263664
Publication Details
Hoboken, N.J. : J. Wiley, c2003.
Language
English
Description
xi, 260 p. ; 24 cm.
Call Number
HD69.B7 L486 2003
Dewey Decimal Classification
659.2/0973
Bibliography, etc. Note
Includes bibliographical references (p. 253) and index.
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