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Table of Contents
Discovering the new world of instant news
Toward a postmedia world
The new audience
How news is changing
When opponents grab the microphone
How the rules have changed
Communication strategies for the instant news world
Preparing the organization and team
The role of technology
Crisis preparation : what to do before it happens
Crisis management : what to do while it is happening
Reputation recovery : what to do after it happens
A glimpse into the future.
Toward a postmedia world
The new audience
How news is changing
When opponents grab the microphone
How the rules have changed
Communication strategies for the instant news world
Preparing the organization and team
The role of technology
Crisis preparation : what to do before it happens
Crisis management : what to do while it is happening
Reputation recovery : what to do after it happens
A glimpse into the future.