@article{266525,
      author = {Zaltman, Gerald.},
      url = {http://library.usi.edu/record/266525},
      title = {How customers think : essential insights into the mind of  the market /},
      publisher = {Harvard Business School Press,},
      recid = {266525},
      pages = {xxii, 323 p. :},
      address = {Boston, Mass. :},
      year = {2003},
}