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000266525 010__ $$a  2002011666
000266525 020__ $$a1578518261 (alk. paper)
000266525 035__ $$a(OCoLC)ocm50243751
000266525 035__ $$a266525
000266525 040__ $$aDLC$$cDLC$$dC#P
000266525 042__ $$apcc
000266525 049__ $$aISEA
000266525 05000 $$aHF5415.32$$b.Z35 2003
000266525 08200 $$a658.8/342$$221
000266525 1001_ $$aZaltman, Gerald.
000266525 24510 $$aHow customers think :$$bessential insights into the mind of the market /$$cGerald Zaltman.
000266525 260__ $$aBoston, Mass. :$$bHarvard Business School Press,$$cc2003.
000266525 300__ $$axxii, 323 p. :$$bill. ;$$c25 cm.
000266525 504__ $$aIncludes bibliographical references (p. 291-310) and index.
000266525 5050_ $$aA voyage from the familiar -- A voyage to new frontiers -- Illuminating the mind : consumers' cognitive unconscious -- Interviewing the mind/brain. pt. a: Metaphor elicitation : appendix -- Interviewing the mind/brain, pt. b: Response latency and neuroimaging -- Come to think of it -- Reading the mind of the market : using consensus maps -- Memory's fragile power -- Memory, metaphors, and stories -- Stories and brands -- Crowbars for creative thinking -- Quality questions beget quality answers -- Launching a new mind-set.
000266525 650_0 $$aConsumer behavior$$xPsychological aspects.
000266525 650_0 $$aConsumers$$xPsychology.
000266525 650_0 $$aMarketing$$xPsychological aspects.
000266525 650_0 $$aCreative thinking.
000266525 85200 $$bgen$$hHF5415.32$$i.Z35$$i2003
000266525 909CO $$ooai:library.usi.edu:266525$$pGLOBAL_SET
000266525 980__ $$aBIB
000266525 980__ $$aBOOK
000266525 994__ $$aE0$$bISE