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1. The demise of mass markets. The emerging theory of manufacturing / Peter F. Drucker
Marketing in an age of diversity / Regis McKenna. 2. Efficiently serving customers uniquely. Managing in an age of modularity / Carliss Y. Baldwin and Kim B. Clark
Do you want to keep your customers forever? / B. Joseph Pine II, Don Peppers, and Martha Rogers
Is your company ready for one-to-one marketing? / Don Peppers, Martha Rogers, and Bob Dorf. 3. The business of mass customization. Breaking compromises, breakaway growth / George Stalk, Jr., David K. Pecaut, and Benjamin Burnett
The four faces of mass customization / James H. Gilmore and B. Joseph Pine II
Versioning : the smart way to sell information / Carl Shapiro and Hal R. Varian
Making mass customization work / B. Joseph Pine II, Bart Victor, and Andrew C. Boynton
Managing by wire / Stephan H. Haeckel and Richard L. Nolan.
Marketing in an age of diversity / Regis McKenna. 2. Efficiently serving customers uniquely. Managing in an age of modularity / Carliss Y. Baldwin and Kim B. Clark
Do you want to keep your customers forever? / B. Joseph Pine II, Don Peppers, and Martha Rogers
Is your company ready for one-to-one marketing? / Don Peppers, Martha Rogers, and Bob Dorf. 3. The business of mass customization. Breaking compromises, breakaway growth / George Stalk, Jr., David K. Pecaut, and Benjamin Burnett
The four faces of mass customization / James H. Gilmore and B. Joseph Pine II
Versioning : the smart way to sell information / Carl Shapiro and Hal R. Varian
Making mass customization work / B. Joseph Pine II, Bart Victor, and Andrew C. Boynton
Managing by wire / Stephan H. Haeckel and Richard L. Nolan.