Multicultural marketing [electronic resource] : selling to a diverse America / Marlene L. Rossman.
1994
HF5415.127 .R673 1994eb
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Details
Title
Multicultural marketing [electronic resource] : selling to a diverse America / Marlene L. Rossman.
Author
Rossman, Marlene L.
ISBN
0585036160 (electronic book)
Publication Details
New York : AMACOM, c1994.
Language
English
Description
1 online resource (xi, 178 p.)
Call Number
HF5415.127 .R673 1994eb
Dewey Decimal Classification
658.8/348
Bibliography, etc. Note
Includes bibliographical references (p. 169-170) and index.
Access Note
Access limited to authorized users.
Source of Description
Description based on print version record.
Available in Other Form
Multicultural marketing.
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