@article{269089,
      recid = {269089},
      author = {Lewis, Barbara R. and Littler, Dale.},
      title = {The Blackwell encyclopedic dictionary of marketing  [electronic resource] /},
      publisher = {Blackwell Publishers,},
      address = {Oxford ;},
      pages = {1 online resource (274 p.)},
      year = {1999},
      url = {http://library.usi.edu/record/269089},
}