TY  - GEN
T1  - The Blackwell encyclopedic dictionary of marketing
DA  - 1999, c1997.
CY  - Oxford ;
CY  - Cambridge, Mass. :
AU  - Lewis, Barbara R.
AU  - Littler, Dale.
ET  - [Pbk. ed., 1999].
CN  - EBSCOhost
CN  - HF5415
PB  - Blackwell Publishers,
PP  - Oxford ;
PP  - Cambridge, Mass. :
PY  - 1999, c1997.
ID  - 269089
KW  - Marketing
SN  - 0631227725 (electronic bk.)
TI  - The Blackwell encyclopedic dictionary of marketing
LK  - https://univsouthin.idm.oclc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=44484
UR  - https://univsouthin.idm.oclc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=44484
ER  -