TY  - GEN
AU  - Lewis, Barbara R.
AU  - Littler, Dale.
CN  - EBSCOhost
CN  - HF5415
CY  - Oxford ;
CY  - Cambridge, Mass. :
DA  - 1999, c1997.
ET  - [Pbk. ed., 1999].
ID  - 269089
KW  - Marketing
LK  - https://univsouthin.idm.oclc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=44484
PB  - Blackwell Publishers,
PP  - Oxford ;
PP  - Cambridge, Mass. :
PY  - 1999, c1997.
SN  - 0631227725 (electronic bk.)
T1  - The Blackwell encyclopedic dictionary of marketing
TI  - The Blackwell encyclopedic dictionary of marketing
UR  - https://univsouthin.idm.oclc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=44484
ER  -