The Blackwell encyclopedic dictionary of marketing [electronic resource] / edited by Barbara R. Lewis and Dale Littler.
1999
HF5415 .B4552 1999eb
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Title
The Blackwell encyclopedic dictionary of marketing [electronic resource] / edited by Barbara R. Lewis and Dale Littler.
Edition
[Paperback edition, 1999].
ISBN
0631227725 (electronic bk.)
Published
Oxford ; Cambridge, Mass. : Blackwell Publishers, 1999.
Copyright
©1997
Language
English
Description
1 online resource (274 pages).
Call Number
HF5415 .B4552 1999eb
Dewey Decimal Classification
380.1/03
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
Source of Description
Description based on print version record.
Added Author
Series
Kwell encyclopedia of management (2nd ed.)
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