The economics of e-commerce : a strategic guide to understanding and designing the online marketplace / Nir Vulkan.

pt. 1. Evaluating E-commerce applications. E-commerce and the tools of economic analysis
E-commerce for consumers
Business-to-business E-commerce
pt. 2. Designing E-commerce Applications. E-commerce and the principles of economic engineering
One-to-one trading : direct negotiations in E-commerce
One-to-many trading : online auctions
Many-to-many electronic exchanges.