Making dough : the 12 secret ingredients of Krispy Kreme's sweet success / Kirk Kazanjian & Amy Joyner ; foreword by Dick Clark.

Mix good taste with show business
Be picky about your partners
Make good use of your time and resources
Expand and protect your brand
Think big, but grow carefully
Be a guerrilla marketer with a soft touch
Maintain high standards
Harness the power of technology
Give back to the community
Select, treat, and train your employees well
Build on your success
Keep them coming back.