@article{272010,
      note = {Includes index.},
      author = {Golin, Al,},
      url = {http://library.usi.edu/record/272010},
      title = {Trust or consequences : build trust today or lose your  market tomorrow /},
      publisher = {American Management Association,},
      recid = {272010},
      pages = {viii, 248 p. :},
      address = {New York :},
      year = {2004},
}