Conquering consumerspace : marketing strategies for a branded world / Michael R. Solomon.
2003
HD69.B7 S65 2003 (Mapit)
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Details
Title
Conquering consumerspace : marketing strategies for a branded world / Michael R. Solomon.
Author
Solomon, Michael R.
ISBN
0814407412
Publication Details
New York : AMACOM c2003.
Language
English
Description
xii, 276 p. : ill. ; 24 cm.
Call Number
HD69.B7 S65 2003
Dewey Decimal Classification
658.8/27
Bibliography, etc. Note
Includes bibliographical references (p. 251-265) and index.
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