Conquering consumerspace : marketing strategies for a branded world / Michael R. Solomon.
2003
HD69.B7 S65 2003 (Mapit)
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Details
Title
Conquering consumerspace : marketing strategies for a branded world / Michael R. Solomon.
Author
ISBN
0814407412
Published
New York : AMACOM, [2003]
Copyright
©2003
Language
English
Description
xii, 276 pages : illustrations ; 24 cm
Call Number
HD69.B7 S65 2003
Dewey Decimal Classification
658.8/27
Bibliography, etc. Note
Includes bibliographical references (p. 251-265) and index.
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