TY  - GEN
N2  - Philosophers, communication professors and advertising executives discuss various aspects of the media's influence on consumer behavior.
AB  - Philosophers, communication professors and advertising executives discuss various aspects of the media's influence on consumer behavior.
T1  - The media's influence on what we buy
DA  - 2002, c2001.
CY  - Monmouth Junction, N.J. :
AU  - Betavick, Frank.
AU  - Weber, Amy.
AU  - Pulice, Gene.
AU  - Gold, Gayle Friedman.
AU  - Hall, John C.
AU  - Gerbner, George.
AU  - Knight, Chalmers.
AU  - DeCroix, Rick.
AU  - Copacia, Tim.
AU  - Squires, Catherine R.,
AU  - Mannarino, Melanie.
CN  - P96.M36
CN  - P96.M36
PB  - Cambridge Educational,
PP  - Monmouth Junction, N.J. :
PY  - 2002, c2001.
ID  - 272074
KW  - Marketing research.
KW  - Consumer behavior.
KW  - Advertising
KW  - Capitalism and mass media.
SN  - 0736535551
TI  - The media's influence on what we buy
ER  -