@article{272263,
      author = {Dodds, Bill.},
      url = {http://library.usi.edu/record/272263},
      title = {Managing customer value : essentials of product quality,  customer service, and price decisions /},
      publisher = {University Press of America,},
      recid = {272263},
      pages = {viii, 345 p. :},
      address = {Lanham, Md. :},
      year = {2003},
}