Introduction : the beginning of history / Steven Heller
American graphic design expression : the evolution of American typography / Katherine McCoy
A history of design, a history of concerns / Jorge Frascara
Construction work / Victor Margolin
Wheels of fortune / William Owen
Two magazines of the turbulent '60s : a '90s perspective / Philip B. Meggs
Post-Saturday Evening Post : magazine design and its dis-contents / Ellen Lupton
Esquire and its art directors : a survivor's tale / Steven Heller
Kicking up a little dust / Michael Dooley.

Lester Beall : a creative genius of the simple truth / R. Roger Remington
On Merle Armitage : the impresario of book design / Roy R. Behrens
Heartfield in context / Maud Lavin
Peter Behrens : design's man of the century? / Philip B. Meggs
Lucien Bernhard : the master who couldn't draw straight / Steven Heller
The search for Georg Olden / Julie Lasky
An eminent pre-modernist : the curious case of T.M. Cleland / Philip B. Meggs
H.N. Werkman : the outsider / Alston W. Purvis
Alvin Lustig : born modern / Steven Heller.

Fortunato Depero : cheering up the universe / Steven Heller
Cipe Pineles : artist as art director / Martha Scotford
Massin ahead of time / John Gall and Steven Brower
Alexander Liberman : on overcoming aesthetics / Veronique Vienne
The brand named Walter Landor : historical view / Veronique Vienne
Helene Gordon-Lazareff : the tsarina who was Elle / Veronique Vienne
A retrospective : Herbert Matter / Armin Hofmann
Dan Friedman : the design world's favorite enigma / Steven Holt
The visual thinker Henry Wolf! / Michael Kaplan.

For the voice / Philip B. Meggs
Bauhaus in Dessau / Rudolf Arnheim
Piet Zwart's NKF catalog / Philip B. Meggs
The bald soprano / Philip B. Meggs
A brave new world : understanding deconstruction / Chuck Byrne and Martha Witte
The advertising of Magritte/the Magritte in advertising / Georges Roque
Film posters by Moscow's Stenberg Brothers, 1923-33 / Christopher Mount
Souls on fire / Michele Y. Washington
Polemics and politics, American style / Steven Heller
The rise and fall of design at a great corporation / Philip B. Meggs.

Advertising : the mother of graphic design / Steven Heller
Ad campaign of the century / Eve M. Kahn
A certain commitment : art and design at the Royal PTT / Paul H. Hefting
Renewal and upheaval : Dutch design between the wars / Alston W. Purvis
Interview with Louis Danziger / Steven Heller.