@article{27253,
      recid = {27253},
      author = {Packard, Vance,},
      title = {The hidden persuaders.},
      publisher = {D. McKay Co.},
      address = {New York,},
      pages = {275 p.},
      year = {1957},
      url = {http://library.usi.edu/record/27253},
}