@article{27278,
      author = {Nelson, Roy Paul.},
      url = {http://library.usi.edu/record/27278},
      title = {The design of advertising.},
      publisher = {W.C. Brown Co.},
      recid = {27278},
      pages = {xi, 213 p.},
      address = {Dubuque,},
      year = {1967},
}