TY  - BOOK
T1  - Audience economics :media institutions and the audience marketplace /
DA  - c2003.
CY  - New York :
AU  - Napoli, Philip M.
CN  - HF6146.T42
CN  - HF6146.T42
PB  - Columbia University Press,
PP  - New York :
PY  - c2003.
ID  - 273016
KW  - Television advertising.
KW  - Television advertising
SN  - 0231126522 (alk. paper)
SN  - 0231126530 (pbk. : alk. paper)
TI  - Audience economics :media institutions and the audience marketplace /
ER  -