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000273016 010__ $$a  2003040977
000273016 020__ $$a0231126522 (alk. paper)
000273016 020__ $$a0231126530 (pbk. : alk. paper)
000273016 035__ $$a(OCoLC)ocm51460765
000273016 035__ $$a273016
000273016 040__ $$aDLC$$cDLC$$dYDX$$dUKM
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000273016 05000 $$aHF6146.T42$$bN364 2003
000273016 08200 $$a659.14/3$$221
000273016 1001_ $$aNapoli, Philip M.
000273016 24510 $$aAudience economics :$$bmedia institutions and the audience marketplace /$$cPhilip M. Napoli.
000273016 260__ $$aNew York :$$bColumbia University Press,$$cc2003.
000273016 300__ $$ax, 235 p. :$$bill. ;$$c24 cm.
000273016 504__ $$aIncludes bibliographical references (p. [185]-227) and index.
000273016 650_0 $$aTelevision advertising.
000273016 650_0 $$aTelevision advertising$$zUnited States.
000273016 85200 $$bgen$$hHF6146.T42$$iN364$$i2003
000273016 909CO $$ooai:library.usi.edu:273016$$pGLOBAL_SET
000273016 980__ $$aBIB
000273016 980__ $$aBOOK