@article{273023,
      author = {Nalebuff, Barry, and Ayres, Ian.},
      url = {http://library.usi.edu/record/273023},
      title = {Why not? : how to use everyday ingenuity to solve problems  big and small /},
      publisher = {Harvard Business School Press,},
      recid = {273023},
      pages = {xv, 238 p. :},
      address = {Boston :},
      year = {2003},
}