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The growth crisis : dangerous moves beyond the core
Visualizing the ideal : the first principle of adjacency growth
Evaluating adjacency moves : balancing desire with data
Orchestrating adjacency moves : strengthening the core versus investing in adjacencies
Executing adjacency moves : managing the key organizational issues that most influence success or failure
Transforming through adjacency moves : redefining the core through adjacencies.
Visualizing the ideal : the first principle of adjacency growth
Evaluating adjacency moves : balancing desire with data
Orchestrating adjacency moves : strengthening the core versus investing in adjacencies
Executing adjacency moves : managing the key organizational issues that most influence success or failure
Transforming through adjacency moves : redefining the core through adjacencies.