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What the Heck Is a Data Warehouse
Why Should You Care?
Data Warehouses, Data Marts
What's in a Name?
Myths & Misconceptions
What Should You Eradicate?
What Is Dirty Data
How the Heck Does It Get There?
Politics
Who Owns It Anyway?
Politics
Who's Gonna Pay?
Project Management
Is It the Silver Bullet?
Data Modeling
Why do You Care?
Case Studies
Is There a Light at the End of the Tunnel?

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