Ageless marketing : strategies for reaching the hearts & minds of the new customer majority / David B. Wolfe, with Robert E. Snyder.

An Era of New Rules
Why Marketing Stopped Working: Doing Less with More
Statistics Don't Buy
Second Half Customers Seen through a New Consciousness
The Nature of Customers
Nature vs. Nurture: A Marketer's Perspective
The New S Word in Marketing
The Biological Roots of Customers' Needs and Behavior
Seasons of a Customer's Life
Interlude
The Psychology of Customer Behavior
Value Portraits: A Matter of Values for the Fall and Winter Seasons of Life
Value Portraits: A new approach toward appealing to individuals in the Fall and Winter Seasons
Connecting With Reality
Life Satisfaction: The Missing Focus in Marketing
Family Connections and Complexities
The Three Lifestyle Stages of Adult Life
Preparing Landing Sites for Marketing Messages
Symbols: When a Rose is Not a Rose
Building Empathetic Bridges
The Truly Ageless Market.