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000273582 001__ 273582
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000273582 010__ $$a  2003009333
000273582 020__ $$a1591391369 (alk. paper)
000273582 035__ $$a(OCoLC)ocm52121409
000273582 035__ $$a273582
000273582 040__ $$aDLC$$cDLC$$dIXA$$dC#P$$dSYB
000273582 042__ $$apcc
000273582 043__ $$an-us---
000273582 049__ $$aISEA
000273582 05000 $$aHD9696.63.U64$$bI587 2003
000273582 08200 $$a338.7/61332024$$221
000273582 1001_ $$aTaylor, Suzanne E.
000273582 24510 $$aInside Intuit :$$bhow the makers of Quicken beat Microsoft and revolutionized an entire industry /$$cSuzanne Taylor, Kathy Schroeder.
000273582 260__ $$aBoston, Mass. :$$bHarvard Business School Press,$$cc2003.
000273582 300__ $$axviii, 318 p. :$$bill. ;$$c24 cm.
000273582 504__ $$aIncludes bibliographical references (p. 301-308) and index.
000273582 50500 $$tCalifornia dreamin' --$$tSelecting the starting team --$$tOf dollars and doubters --$$tSurvival 101 --$$tUnder-promise, over-deliver --$$tCustomer evangelist culture --$$tCrossing the chasm --$$tCrush Microsoft --$$tSimple is hard --$$tPlaying in the big leagues --$$tGetting the puck on the ice --$$tTurbo-charged Intuit --$$tCoach Campbell --$$tExit focus. Enter Microsoft. Again. --$$tOne more bill --$$tGoodbye, Godzilla --$$tCatching the wave --$$tNo sacred cows --$$tNew economy insanity --$$tWhy play if you can't win? --$$tBennett basics --$$tQuart of milk, a loaf of bread, and a box of TurboTax
000273582 61020 $$aIntuit (Firm)$$xHistory.
000273582 61020 $$aMicrosoft Corporation.
000273582 63000 $$aQuicken (Computer file)
000273582 650_0 $$aComputer software industry$$zUnited States.
000273582 650_0 $$aCompetition$$zUnited States.
000273582 7001_ $$aSchroeder, Kathy,$$cM.B.A.
000273582 85200 $$bgen$$hHD9696.63.U64$$iI587$$i2003
000273582 909CO $$ooai:library.usi.edu:273582$$pGLOBAL_SET
000273582 980__ $$aBIB
000273582 980__ $$aBOOK
000273582 994__ $$aE0$$bISE