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The future of competition : co-creating unique value with customers / C.K. Prahalad, Venkat Ramaswamy.

Prahalad, C. K.; Ramaswamy, Venkatram.
2004
HD41 .P73 2004 (Mapit)
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Title
The future of competition : co-creating unique value with customers / C.K. Prahalad, Venkat Ramaswamy.
Author
Prahalad, C. K.
ISBN
1578519535 (alk. paper)
Published
Boston, Mass. : Harvard Business School Pub., [2004]
Copyright
©2004
Language
English
Description
xiii, 257 pages : illustrations ; 25 cm
Call Number
HD41 .P73 2004
Dewey Decimal Classification
658.4
Bibliography, etc. Note
Includes bibliographical references (p. 239-250) and index.
Added Author
Ramaswamy, Venkatram.
Linked Resources
Table of contents
Record Appears in
On-Campus Resources > Books
All Resources
The co-creation of value
Building blocks of co-creation
The co-creation experience
Experience innovation
Experience personalization
Experience networks
The market as a forum
Creating new strategic capital
Manager as consumer
Rapid knowledge creation
Strategy as discovery
Building new capabilities for the future.

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