Consumer behavior and culture : consequences for global marketing and advertising / Marieke de Mooij.
Mooij, Marieke K. de, 1943-
2004
HF5415.32 .M66 2004 (Mapit)
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Title Consumer behavior and culture : consequences for global marketing and advertising / Marieke de Mooij.
Author Mooij, Marieke K. de, 1943-
ISBN 0761926690 (pbk.)
0761926682
Publication Details Thousand Oaks, Calif. : Sage Publications, c2004.
Language English
Description xiv, 345 p. : ill. ; 26 cm.
Call Number HF5415.32 .M66 2004
Dewey Decimal Classification 658.8/342
Bibliography, etc. Note Includes bibliographical references and index.
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Record Appears in On-Campus Resources > Books
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Global consumers in a global village?
Values and culture
Convergence and divergence in consumer behavior
Consumer : attributes
Social processes
Mental processes
Consumer behavior domains
Applications to global marketing and advertising

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