@article{274848,
      author = {Mooij, Marieke K. de,},
      url = {http://library.usi.edu/record/274848},
      title = {Consumer behavior and culture : consequences for global  marketing and advertising /},
      publisher = {Sage Publications,},
      recid = {274848},
      pages = {xiv, 345 p. :},
      address = {Thousand Oaks, Calif. :},
      year = {2004},
}