@article{274906,
      author = {Gardner, Howard,},
      url = {http://library.usi.edu/record/274906},
      title = {Changing minds : the art and science of changing our own  and other peoples minds /},
      publisher = {Harvard Business School Press,},
      recid = {274906},
      pages = {xi, 244 p. :},
      address = {Boston, Mass. :},
      year = {2004},
}