Lifestyle marketing : reaching the new American consumer / Ronald D. Michman, Edward M. Mazze, and Alan J. Greco.
Michman, Ronald D.; Mazze, Edward M.; Greco, Alan James, 1950-
2003
HF5415.127 .M535 2003 (Mapit)
Available at General Collection

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Details

Title
Lifestyle marketing : reaching the new American consumer / Ronald D. Michman, Edward M. Mazze, and Alan J. Greco.
Author
Michman, Ronald D.
ISBN
1567206409 (alk. paper)
Publication Details
Westport, Conn. : Praeger, 2003.
Language
English
Description
xii, 241 p. ; 25 cm.
Call Number
HF5415.127 .M535 2003
Dewey Decimal Classification
658.8/343
Bibliography, etc. Note
Includes bibliographical references (p. [221]-227) and index.
Added Author
Mazze, Edward M.
Greco, Alan James, 1950-
Record Appears in
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