Lifestyle marketing :: reaching the new American consumer /: Ronald D. Michman, Edward M. Mazze, and Alan J. Greco.

Name: Lifestyle marketing : reaching the new American consumer / Ronald D. Michman, Edward M. Mazze, and Alan J. Greco.
ISBN: 1567206409 (alk. paper)

Michman, Ronald D.; Mazze, Edward M.; Greco, Alan James,

Lifestyle marketing : reaching the new American consumer / Ronald D. Michman, Edward M. Mazze, and Alan J. Greco.

Michman, Ronald D.; Mazze, Edward M.; Greco, Alan James, 1950-

2003

HF5415.127 .M535 2003 (Mapit)

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Title

Lifestyle marketing : reaching the new American consumer / Ronald D. Michman, Edward M. Mazze, and Alan J. Greco.

Author

Michman, Ronald D.

ISBN

1567206409 (alk. paper)

Published

Westport, Conn. : Praeger, 2003.

Language

English

Description

xii, 241 pages ; 25 cm

Call Number

HF5415.127 .M535 2003

Dewey Decimal Classification

658.8/343

Bibliography, etc. Note

Includes bibliographical references (p. [221]-227) and index.

Added Author

Mazze, Edward M.
Greco, Alan James, 1950-

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Lifestyle marketing : reaching the new American consumer / Ronald D. Michman, Edward M. Mazze, and Alan J. Greco.

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