Birth of a salesman : the transformation of selling in America / Walter A. Friedman.
Friedman, Walter A., 1962-
2004
HF5438.4 .F75 2004 (Mapit)
Available at General Collection

Items

Details

Title Birth of a salesman : the transformation of selling in America / Walter A. Friedman.
Author Friedman, Walter A., 1962-
ISBN 0674012984 (alk. paper)
Publication Details Cambridge, Mass. : Harvard University Press, 2004.
Language English
Description 356 p. : ill. ; 22 cm.
Call Number HF5438.4 .F75 2004
Dewey Decimal Classification 381/.1/0973
Bibliography, etc. Note Includes bibliographical references (p. 273-329) and index.
Record Appears in On-Campus Resources > Books
All Resources
Prologue, 1916 : the first world's salesmanship congress
Introduction : the science of selling
Hawkers and walkers : the independent peddler
Selling Ulysses S. Grant : the art of the canvasser
Forging a national marketplace : the traveling salesman
Fifty-seven varieties : sales managers and branded goods
The pyramid plan : John H. Patterson and the pursuit of efficiency
Salesology : psychologists, economists, and other sales experts
Instincts and emotions : Walter Dill Scott and the Bureau of Salesmanship Research
A car for her : selling consumer goods in the 1920s
Selling salesmanship : public relations and the Great Depression
Beyond Willy Loman : American salesmanship today.

Browse Subjects

Show more subjects...

Statistics

from
to
Export