Design management : using design to build brand value and corporate innovation / Brigitte Borja de Mozota.
2003
TS183 .B56 2003
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Details
Title
Design management : using design to build brand value and corporate innovation / Brigitte Borja de Mozota.
Author
ISBN
1581152833 (pbk.)
Published
New York, NY : Allworth Press : Design Management Institute, [2003]
Copyright
©2003
Language
English
Description
vi, 281 pages : illustrations ; 23 cm
Call Number
TS183 .B56 2003
Dewey Decimal Classification
658.5/752
Bibliography, etc. Note
Includes bibliographical references (p. 261-275) and index.
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