Lateral marketing : new techniques for finding breakthrough ideas / Philip Kotler, Fernando Trias de Bes.
2003
HF5415.13 .K639 2003 (Mapit)
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Details
Title
Lateral marketing : new techniques for finding breakthrough ideas / Philip Kotler, Fernando Trias de Bes.
Author
ISBN
0471455164
Published
Hoboken, NJ : Wiley, 2003.
Language
English
Description
xvi, 206 pages : illustrations ; 24 cm
Call Number
HF5415.13 .K639 2003
Dewey Decimal Classification
658.8
Bibliography, etc. Note
Includes bibliographical references and index.
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