@article{277019,
      note = {Includes index.},
      author = {Czerniawski, Richard D. and Maloney, Michael W.},
      url = {http://library.usi.edu/record/277019},
      title = {Creating brand loyalty the management of power positioning  and really great advertising / [electronic resource] :},
      publisher = {AMACOM,},
      recid = {277019},
      pages = {1 online resource (xxi, 298 p.) :},
      address = {New York :},
      year = {1999},
}