TY  - GEN
T1  - Creating brand loyaltythe management of power positioning and really great advertising /
DA  - c1999.
CY  - New York :
AU  - Czerniawski, Richard D.
AU  - Maloney, Michael W.
CN  - EBSCOhost
CN  - HF6161.B4
PB  - AMACOM,
PP  - New York :
PY  - c1999.
N1  - Includes index.
ID  - 277019
KW  - Advertising
KW  - Brand loyalty.
SN  - 0814424074 (electronic bk.)
TI  - Creating brand loyaltythe management of power positioning and really great advertising /
LK  - https://univsouthin.idm.oclc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=43957
UR  - https://univsouthin.idm.oclc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=43957
ER  -