Creating brand loyalty [electronic resource] : the management of power positioning and really great advertising / Richard D. Czerniawski, Michael W. Maloney.
1999
HF6161.B4 C94 1999eb
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Title
Creating brand loyalty [electronic resource] : the management of power positioning and really great advertising / Richard D. Czerniawski, Michael W. Maloney.
Author
ISBN
0814424074 (electronic bk.)
Published
New York : AMACOM, [1999]
Copyright
©1999
Language
English
Description
1 online resource (xxi, 298 pages) : illustrations
Call Number
HF6161.B4 C94 1999eb
Dewey Decimal Classification
658.8/343
Note
Includes index.
Access Note
Access limited to authorized users.
Source of Description
Description based on print version record.
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