@article{277079,
      author = {Levine, Michael,},
      url = {http://library.usi.edu/record/277079},
      title = {A branded world adventures in public relations and the  creation of superbrands / [electronic resource] :},
      publisher = {J. Wiley,},
      recid = {277079},
      pages = {1 online resource (xi, 260 p.)},
      address = {Hoboken, N.J. :},
      year = {2003},
}